It's all about confidence

Date 10 October 2023

In a world where self-confidence is often the key to unlocking one's true potential, Aptos, a global leader in aesthetic medicine, has launched a groundbreaking campaign that puts confidence center stage. Campaign transcends traditional beauty standards and instead focuses on empowering individuals to feel their best, both inside and out.

We at Aptos believe that beauty should never mean losing one’s authenticity. Feeling confident is what women want every day. It's a feeling that can be elusive, especially in a world that is constantly changing and full of challenges. We are revealing our new brand message: ‘It’s all about confidence’. 

Breaking Stereotypes 

One of the most refreshing aspects of the Aptos campaign is its commitment to breaking stereotypes. Instead of showcasing only a narrow definition of beauty, Aptos highlights real people from diverse backgrounds, ages, genders, and ethnicities. By doing so, we emphasize that confidence is not exclusive to any group. It's universal, and everyone deserves to feel it. 

The Women Behind the Stories 

Women participating in Aptos' "It's All About Confidence" campaign represent a diverse spectrum of backgrounds, ages, and experiences. This diversity not only reflects the universal nature of confidence but also reinforces the importance of celebrating individual beauty and self-assurance.  


Aptos Story

The company, established in 1996 by Dr. Marlen Sulamanidze, a surgeon, from Georgia and developed by his sons Dr. George and Konstantin Sulamanidze. It has been more than 27 years since the first Aptos thread and method been introduced to the aesthetic world. Being in the forefront of technological development helped us meet patient's ever-expanding expectations: minimal recovery time, immediate and natural results. We are proud to be constantly improving our industry-leading portfolio of innovative products. 



The Unique Thread Lift Technique 


What distinguishes Aptos from its peer in the field is its groundbreaking thread lift technique. Aptos goes above and beyond with its commitment to innovation by introducing threads infused with hyaluronic acid - a naturally occurring substance in the skin known for its hydrating and plumping properties. Aptos' hyaluronic acid threads offer a dual benefit: they lift sagging skin while infusing it with much-needed hydration and volume. 

Aptos procedures are designed to enhance a person’s natural beauty while preserving their unique features.  


We believe self-confidence is the ultimate source of beauty. 

We use cookies to ensure you get the best experience on our site. Cookies are used to collect information about how visitors use our site. We collect the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Details.